Foothold
Pricing FAQ
The pricing table on the landing page tells you the numbers. This page tells you why those numbers, and what you actually get for them. Six questions, straight answers. If yours isn't here, email hello@foothold.community and I'll add it.
1. Why $49/mo and not free?
Free onboarding tools either become abandonware or pivot into enterprise sales. Both kill the operator who depends on them. We'd rather charge $49/mo and stay alive than be free and disappear in eighteen months.
The Starter price is also a filter. Operators who treat their community as a business and read every churn signal pay $49/mo without thinking. Operators who treat the community as a hobby and want a free Slackbot script will be better served by writing one — there are good ones on GitHub. Foothold is for the first group.
If your community runs on a single membership at $50/mo or less, we are probably not for you yet. Come back when there are 50 paying members, or write us and we'll talk.
2. Why isn't this priced like Threado or Common Room?
Threado and Common Room start around $1,000–2,500/mo and target community-led-growth teams at venture-backed companies. Their feature surface is sized to that buyer: omnichannel ingest, lead scoring, CRM sync, attribution. If you're a 10-person team running a community as a top-of-funnel program for a larger product, those tools fit.
Foothold is sized to a different buyer: a single founder or operator running a paid community as the product itself. The work is narrower — three touches per new member, one weekly email — and the price reflects that. We are deliberately not building lead scoring or attribution. We are building one tight loop and pricing it so that one saved cancelled seat per month covers Pro with margin to spare.
If you outgrow us into Common Room territory, we'll tell you. The day Foothold stops being the right tool for your community is the day we email you the export and shake your hand.
3. What counts as an "active member"?
An active member is anyone in your workspace who Slack itself counts as billable. If you have 240 paid seats but Slack lists 180 active billable members this month, you're at 180 for our pricing too. We pull this from the Slack API at the start of each billing cycle, the same number you see on your Slack invoice.
Guests, deactivated accounts, and channel-only single-channel guests do not count. Members who joined in the current billing cycle do count from the day they join — that's the cohort we're actually onboarding for you.
Crossing a tier mid-month does not retroactively rebill. If Starter is 200 active and you grow to 240 in the third week, you finish the cycle at Starter and move to Pro at the next renewal. We email you ten days before the change, never silently up-tier.
4. Should I start on Starter or Pro at, say, 400 members?
Pro. The 200-member ceiling on Starter is a real limit, not a soft one — 400 active means you'd be over-tier from day one. The honest framing: Starter is for operators with 50–200 paid members; Pro is the right plan for everyone in the 200–1,000 range; Community is for 1,000+ or anyone who needs SSO Slack install or priority response.
The reason there are three tiers and not one is that the workload genuinely scales. A 200-member community generates ten to fifteen onboarding flows a month. A 1,000-member community generates fifty to eighty. A 3,000-member community generates two to three hundred. The infrastructure cost per workspace is roughly linear with member count, and so is what we charge.
If you're between Starter and Pro because you're growing into Pro this quarter, start on Pro. Up-tiering breaks no continuity, but the day-7 scorecard reads better when the trend line covers the whole growth curve, not the cycle where you switched plans.
5. Do you offer annual pricing?
Yes. Annual is two months free at every tier — Starter $490/yr, Pro $990/yr, Community $1,990/yr. Same features, same caps, same trial. Annual is also the only way to get an invoice instead of a card-on-file receipt, which matters for some buyers' AP processes.
We do not discount further beyond annual. There are no surprise enterprise add-ons, no quote-for-volume conversation, no "let me check with my manager." If three plans and an annual option don't fit, the answer is we are probably not your tool yet.
We also don't pre-pay-discount the trial. The 14-day trial is free regardless of which billing cycle you choose at the end of it.
6. What happens to my data if I cancel?
You get a full export at cancel time: every flow that fired, every reply we logged, every weekly scorecard we sent. CSV plus JSON, emailed to the workspace owner within an hour. The export is yours; it is not gated behind a final invoice.
We delete your data thirty days after cancel. The thirty days are a buffer — if you change your mind, restoring is one click and continues from where you left off. After the buffer, the row-level data is gone from our database and from our backups within seven days.
We do not sell, share, or aggregate your data into "industry benchmarks." Your numbers are your numbers. If we ever publish aggregate posts (we have not, and have no near-term plan to), they will use opt-in workspaces only and be coarse enough that no individual community can be identified.
Back to the main landing page · or read the six-step playbook behind the product.